{"id":1646,"date":"2025-09-01T11:58:19","date_gmt":"2025-09-01T11:58:19","guid":{"rendered":"https:\/\/chaker-living.com\/?page_id=1646"},"modified":"2026-02-04T13:26:26","modified_gmt":"2026-02-04T11:26:26","slug":"datenschutzerklaerung","status":"publish","type":"page","link":"https:\/\/chaker-living.com\/cs\/datenschutzerklaerung\/","title":{"rendered":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"<style>.elementor-1646 .elementor-element.elementor-element-a5f1e7f{--display:flex;--min-height:66vh;--flex-direction:column;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:center;--align-items:center;--gap:26px 26px;--row-gap:26px;--column-gap:26px;--overlay-opacity:0.3;--margin-top:-157px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;}.elementor-1646 .elementor-element.elementor-element-a5f1e7f:not(.elementor-motion-effects-element-type-background), .elementor-1646 .elementor-element.elementor-element-a5f1e7f > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/chaker-living.com\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-07-at-21.03.25_94188b27.webp\");background-position:center center;background-repeat:no-repeat;background-size:cover;}.elementor-1646 .elementor-element.elementor-element-a5f1e7f::before, .elementor-1646 .elementor-element.elementor-element-a5f1e7f > .elementor-background-video-container::before, .elementor-1646 .elementor-element.elementor-element-a5f1e7f > .e-con-inner > .elementor-background-video-container::before, .elementor-1646 .elementor-element.elementor-element-a5f1e7f > .elementor-background-slideshow::before, .elementor-1646 .elementor-element.elementor-element-a5f1e7f > .e-con-inner > .elementor-background-slideshow::before, .elementor-1646 .elementor-element.elementor-element-a5f1e7f > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';background-color:#000000;}.elementor-1646 .elementor-element.elementor-element-2de82a0 .elementor-heading-title{font-family:\"Playfair Display\", Sans-serif;font-size:80px;font-weight:500;text-transform:none;font-style:normal;text-decoration:none;line-height:1.15em;letter-spacing:-0.02em;color:#FFFFFF;}.elementor-1646 .elementor-element.elementor-element-a4381ff{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--padding-top:80px;--padding-bottom:80px;--padding-left:20px;--padding-right:20px;}.elementor-1646 .elementor-element.elementor-element-7944c48{font-size:15px;color:var( --e-global-color-secondary );}@media(max-width:1024px){.elementor-1646 .elementor-element.elementor-element-a5f1e7f{--gap:20px 20px;--row-gap:20px;--column-gap:20px;}.elementor-1646 .elementor-element.elementor-element-2de82a0 .elementor-heading-title{font-size:72px;line-height:1.15em;letter-spacing:-0.02em;}}@media(max-width:767px){.elementor-1646 .elementor-element.elementor-element-a5f1e7f{--min-height:53vh;}.elementor-1646 .elementor-element.elementor-element-2de82a0 .elementor-heading-title{font-size:33px;line-height:1.15em;letter-spacing:-0.02em;}.elementor-1646 .elementor-element.elementor-element-a4381ff{--padding-top:60px;--padding-bottom:60px;--padding-left:10px;--padding-right:10px;}}\/* Start custom CSS for text-editor, class: .elementor-element-7944c48 *\/.elementor-1646 .elementor-element.elementor-element-7944c48 h1  {font-size:24px;}\n.elementor-1646 .elementor-element.elementor-element-7944c48 h2  {font-size:26px; font-weight:900}\n.elementor-1646 .elementor-element.elementor-element-7944c48 h3  {font-size:22px;}\n.elementor-1646 .elementor-element.elementor-element-7944c48 h4  {font-size:21px;}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1646\" class=\"elementor elementor-1646\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5f1e7f e-flex e-con-boxed e-con e-parent\" data-id=\"a5f1e7f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2de82a0 elementor-widget elementor-widget-heading\" data-id=\"2de82a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4381ff e-flex e-con-boxed e-con e-parent\" data-id=\"a4381ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7944c48 elementor-widget elementor-widget-text-editor\" data-id=\"7944c48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Obecn\u00e9<\/h2><p>Jako provozovatel t\u011bchto webov\u00fdch str\u00e1nek a jako spole\u010dnost p\u0159ich\u00e1z\u00edme do styku s va\u0161imi osobn\u00edmi \u00fadaji. Jedn\u00e1 se o v\u0161echny \u00fadaje, kter\u00e9 o v\u00e1s n\u011bco vypov\u00eddaj\u00ed a pomoc\u00ed kter\u00fdch v\u00e1s lze identifikovat. V t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f bychom v\u00e1m r\u00e1di vysv\u011btlili, jak, za jak\u00fdm \u00fa\u010delem a na jak\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b va\u0161e \u00fadaje zpracov\u00e1v\u00e1me.<\/p><p>Za zpracov\u00e1n\u00ed \u00fadaj\u016f na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch a v na\u0161\u00ed spole\u010dnosti odpov\u00edd\u00e1me my:<\/p><p>Chaker Living<\/p><p>Mittagsweg 43<\/p><p>26133 Oldenburg<\/p><div><p>N\u011bmecko<\/p><\/div><p>Telefon: 017620094472<\/p><p>E-mail: info@chaker-living.com<\/p><h2>Obecn\u00e9 informace<\/h2><div><h3>\u0160ifrov\u00e1n\u00ed SSL nebo TLS<\/h3><p>Kdy\u017e zad\u00e1v\u00e1te sv\u00e9 \u00fadaje na webov\u00fdch str\u00e1nk\u00e1ch, zad\u00e1v\u00e1te online objedn\u00e1vky nebo pos\u00edl\u00e1te e-maily p\u0159es internet, mus\u00edte b\u00fdt v\u017edy p\u0159ipraveni na to, \u017ee k va\u0161im \u00fadaj\u016fm mohou m\u00edt p\u0159\u00edstup neopr\u00e1vn\u011bn\u00e9 t\u0159et\u00ed strany. Proti takov\u00e9mu p\u0159\u00edstupu neexistuje \u00fapln\u00e1 ochrana. Vynakl\u00e1d\u00e1me v\u0161ak ve\u0161ker\u00e9 \u00fasil\u00ed, abychom va\u0161e \u00fadaje co nejl\u00e9pe ochr\u00e1nili a co nejv\u00edce odstranili bezpe\u010dnostn\u00ed mezery.<\/p><p>D\u016fle\u017eit\u00fdm ochrann\u00fdm mechanismem je \u0161ifrov\u00e1n\u00ed SSL nebo TLS na\u0161ich webov\u00fdch str\u00e1nek, kter\u00e9 zaji\u0161\u0165uje, \u017ee \u00fadaje, kter\u00e9 n\u00e1m p\u0159ed\u00e1v\u00e1te, nemohou b\u00fdt p\u0159e\u010dteny t\u0159et\u00edmi stranami. \u0160ifrov\u00e1n\u00ed pozn\u00e1te podle ikony z\u00e1mku p\u0159ed internetovou adresou zadanou ve va\u0161em prohl\u00ed\u017ee\u010di a podle toho, \u017ee na\u0161e internetov\u00e1 adresa za\u010d\u00edn\u00e1 https:\/\/ a nikoli http:\/\/.<\/p><\/div><h3>Jak dlouho va\u0161e \u00fadaje uchov\u00e1v\u00e1me?<\/h3><p>Na n\u011bkter\u00fdch m\u00edstech t\u011bchto z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f v\u00e1s informujeme o tom, jak dlouho va\u0161e \u00fadaje uchov\u00e1v\u00e1me my nebo spole\u010dnosti, kter\u00e9 je zpracov\u00e1vaj\u00ed na\u0161\u00edm jm\u00e9nem. Pokud takovou informaci neuvedete, budeme va\u0161e \u00fadaje uchov\u00e1vat, dokud nezmiz\u00ed \u00fa\u010del zpracov\u00e1n\u00ed \u00fadaj\u016f, dokud nevznesete n\u00e1mitku proti zpracov\u00e1n\u00ed \u00fadaj\u016f nebo dokud neodvol\u00e1te sv\u016fj souhlas se zpracov\u00e1n\u00edm \u00fadaj\u016f.<\/p><p>V p\u0159\u00edpad\u011b n\u00e1mitky nebo zru\u0161en\u00ed v\u0161ak m\u016f\u017eeme va\u0161e \u00fadaje d\u00e1le zpracov\u00e1vat, pokud je spln\u011bna alespo\u0148 jedna z n\u00e1sleduj\u00edc\u00edch podm\u00ednek:<\/p><ul><li>M\u00e1me z\u00e1va\u017en\u00e9 opr\u00e1vn\u011bn\u00e9 d\u016fvody pro pokra\u010dov\u00e1n\u00ed ve zpracov\u00e1n\u00ed \u00fadaj\u016f, kter\u00e9 p\u0159eva\u017euj\u00ed nad va\u0161imi z\u00e1jmy, pr\u00e1vy a svobodami (pouze v p\u0159\u00edpad\u011b, \u017ee vznesete n\u00e1mitku proti zpracov\u00e1n\u00ed \u00fadaj\u016f; pokud n\u00e1mitka sm\u011b\u0159uje proti p\u0159\u00edm\u00e9mu marketingu, nem\u016f\u017eeme uv\u00e9st \u017e\u00e1dn\u00e9 opr\u00e1vn\u011bn\u00e9 d\u016fvody).<\/li><li>Zpracov\u00e1n\u00ed \u00fadaj\u016f je nezbytn\u00e9 pro uplatn\u011bn\u00ed, v\u00fdkon nebo obhajobu pr\u00e1vn\u00edch n\u00e1rok\u016f (neplat\u00ed, pokud va\u0161e n\u00e1mitka sm\u011b\u0159uje proti p\u0159\u00edm\u00e9 reklam\u011b).<\/li><li>Va\u0161e \u00fadaje jsme povinni uchov\u00e1vat ze z\u00e1kona.<\/li><\/ul><p>V takov\u00e9m p\u0159\u00edpad\u011b va\u0161e \u00fadaje vyma\u017eeme, jakmile p\u0159estanou platit po\u017eadavky.<\/p><div><h3>P\u0159enos dat do USA<\/h3><p>Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me tak\u00e9 n\u00e1stroje spole\u010dnost\u00ed, kter\u00e9 va\u0161e \u00fadaje p\u0159en\u00e1\u0161ej\u00ed do USA a tam je ukl\u00e1daj\u00ed a p\u0159\u00edpadn\u011b zpracov\u00e1vaj\u00ed. Evropsk\u00e1 komise p\u0159ijala rozhodnut\u00ed o odpov\u00eddaj\u00edc\u00ed ochran\u011b \u00fadaj\u016f mezi EU a USA. To stanov\u00ed, \u017ee USA zaru\u010duj\u00ed odpov\u00eddaj\u00edc\u00ed \u00farove\u0148 ochrany osobn\u00edch \u00fadaj\u016f z EU, kter\u00e9 jsou p\u0159ed\u00e1v\u00e1ny americk\u00fdm spole\u010dnostem. Toto rozhodnut\u00ed vych\u00e1z\u00ed z nov\u00fdch z\u00e1ruk a opat\u0159en\u00ed, kter\u00e9 USA zavedly, aby splnily po\u017eadavky na ochranu \u00fadaj\u016f. Rozhodnut\u00ed o odpov\u00eddaj\u00edc\u00ed ochran\u011b zahrnuje mimo jin\u00e9 omezen\u00ed a z\u00e1ruky p\u0159\u00edstupu zpravodajsk\u00fdch slu\u017eeb USA k \u00fadaj\u016fm. Byly zavedeny z\u00e1vazn\u00e9 z\u00e1ruky, kter\u00e9 omezuj\u00ed p\u0159\u00edstup zpravodajsk\u00fdch slu\u017eeb USA na m\u00edru nezbytnou a p\u0159im\u011b\u0159enou k ochran\u011b n\u00e1rodn\u00ed bezpe\u010dnosti. Krom\u011b toho byl zaveden zv\u00fd\u0161en\u00fd dohled nad \u010dinnost\u00ed zpravodajsk\u00fdch slu\u017eeb USA, aby se zajistilo dodr\u017eov\u00e1n\u00ed omezen\u00ed sledovac\u00edch \u010dinnost\u00ed. Byl rovn\u011b\u017e z\u0159\u00edzen nez\u00e1visl\u00fd mechanismus n\u00e1pravy, kter\u00fd se zab\u00fdv\u00e1 st\u00ed\u017enostmi evropsk\u00fdch ob\u010dan\u016f na p\u0159\u00edstup k jejich \u00fadaj\u016fm a \u0159e\u0161\u00ed je. R\u00e1mec \u0161t\u00edtu EU-USA na ochranu soukrom\u00ed tak umo\u017e\u0148uje evropsk\u00fdm spole\u010dnostem p\u0159ed\u00e1vat \u00fadaje certifikovan\u00fdm americk\u00fdm spole\u010dnostem, ani\u017e by musely zav\u00e1d\u011bt dal\u0161\u00ed opat\u0159en\u00ed na ochranu \u00fadaj\u016f. Seznam v\u0161ech certifikovan\u00fdch spole\u010dnost\u00ed si m\u016f\u017eete prohl\u00e9dnout na n\u00e1sleduj\u00edc\u00edm odkazu: <a href=\"https:\/\/www.dataprivacyframework.gov\/s\/participant-search\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/www.dataprivacyframework.gov\/s\/participant-search<\/a><\/p><p>Zm\u011bnu rozhodnut\u00ed Evropsk\u00e9 komise nelze vylou\u010dit.<\/p><\/div><h2>Va\u0161e pr\u00e1va<\/h2><h3>N\u00e1mitka proti zpracov\u00e1n\u00ed \u00fadaj\u016f<\/h3><p>POKUD SE V T\u011aCHTO Z\u00c1SAD\u00c1CH OCHRANY OSOBN\u00cdCH \u00daDAJ\u016e DO\u010cTETE, \u017dE M\u00c1ME OPR\u00c1VN\u011aN\u00c9 Z\u00c1JMY PRO ZPRACOV\u00c1N\u00cd VA\u0160ICH \u00daDAJ\u016e, A PROTO JE ZAKL\u00c1D\u00c1ME NA \u010cL. 6 ABS. 1 V\u011aTA 1 P\u00cdSM. F) GDPR, M\u00c1TE PR\u00c1VO PODLE \u010cL. 21 GDPR, M\u00c1TE PR\u00c1VO VZN\u00c9ST PROTI TOMU N\u00c1MITKU. TO PLAT\u00cd I PRO PROFILOV\u00c1N\u00cd ZALO\u017dEN\u00c9 NA V\u00dd\u0160E UVEDEN\u00c9M USTANOVEN\u00cd. P\u0158EDPOKLADEM JE, \u017dE UVEDETE D\u016eVODY N\u00c1MITKY, KTER\u00c9 VYPL\u00ddVAJ\u00cd Z VA\u0160\u00cd KONKR\u00c9TN\u00cd SITUACE. POKUD N\u00c1MITKA SM\u011a\u0158UJE PROTI POU\u017dIT\u00cd VA\u0160ICH \u00daDAJ\u016e PRO P\u0158\u00cdMOU REKLAMU, NEN\u00cd T\u0158EBA \u017d\u00c1DN\u00c9 OD\u016eVODN\u011aN\u00cd.<\/p><p>D\u016eSLEDKEM N\u00c1MITKY JE, \u017dE VA\u0160E \u00daDAJE JI\u017d NESM\u00cdME ZPRACOV\u00c1VAT. TO NEPLAT\u00cd POUZE V P\u0158\u00cdPAD\u011a, \u017dE PLAT\u00cd JEDNA Z N\u00c1SLEDUJ\u00cdC\u00cdCH PODM\u00cdNEK:<\/p><ul><li>M\u016e\u017dEME PROK\u00c1ZAT Z\u00c1VA\u017dN\u00c9 OPR\u00c1VN\u011aN\u00c9 D\u016eVODY PRO ZPRACOV\u00c1N\u00cd, KTER\u00c9 P\u0158EVA\u017dUJ\u00cd NAD VA\u0160IMI Z\u00c1JMY, PR\u00c1VY A SVOBODAMI.<\/li><li>ZPRACOV\u00c1N\u00cd SLOU\u017d\u00cd K UPLATN\u011aN\u00cd, V\u00ddKONU NEBO OBHAJOB\u011a PR\u00c1VN\u00cdCH N\u00c1ROK\u016e.<\/li><\/ul><p>V\u00ddJIMKY NEPLAT\u00cd, POKUD VA\u0160E N\u00c1MITKA SM\u011a\u0158UJE PROTI P\u0158\u00cdM\u00c9 REKLAM\u011a NEBO PROTI PROFILOV\u00c1N\u00cd V SOUVISLOSTI S N\u00cd.<\/p><h3>Dal\u0161\u00ed pr\u00e1va<\/h3><h4>Odvol\u00e1n\u00ed souhlasu se zpracov\u00e1n\u00edm \u00fadaj\u016f<\/h4><p>Mnoho operac\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f je zalo\u017eeno na va\u0161em souhlasu. Tento souhlas ud\u011blujete nap\u0159\u00edklad za\u0161krtnut\u00edm p\u0159\u00edslu\u0161n\u00e9ho pol\u00ed\u010dka v online formul\u00e1\u0159\u00edch p\u0159ed jejich odesl\u00e1n\u00edm nebo povolen\u00edm ur\u010dit\u00fdch soubor\u016f cookie p\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek. Sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat bez ud\u00e1n\u00ed d\u016fvodu (\u010dl. 7 odst. 3 GDPR). Od okam\u017eiku odvol\u00e1n\u00ed souhlasu pak ji\u017e nesm\u00edme va\u0161e \u00fadaje zpracov\u00e1vat. Jedin\u00e1 v\u00fdjimka: Jsme ze z\u00e1kona povinni uchov\u00e1vat \u00fadaje po ur\u010ditou dobu. Takov\u00e9 doby uchov\u00e1v\u00e1n\u00ed existuj\u00ed zejm\u00e9na v da\u0148ov\u00e9m a obchodn\u00edm pr\u00e1vu.<\/p><h4>Pr\u00e1vo podat st\u00ed\u017enost u p\u0159\u00edslu\u0161n\u00e9ho dozorov\u00e9ho \u00fa\u0159adu<\/h4><p>Pokud se domn\u00edv\u00e1te, \u017ee poru\u0161ujeme obecn\u00e9 na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f (GDPR), m\u00e1te pr\u00e1vo podat st\u00ed\u017enost u dozorov\u00e9ho \u00fa\u0159adu v souladu s \u010dl. 77 GDPR. M\u016f\u017eete se obr\u00e1tit na dozorov\u00fd \u00fa\u0159ad v \u010dlensk\u00e9m st\u00e1t\u011b sv\u00e9ho bydli\u0161t\u011b, pracovi\u0161t\u011b nebo m\u00edsta, kde do\u0161lo k \u00fadajn\u00e9mu poru\u0161en\u00ed. Pr\u00e1vo podat st\u00ed\u017enost existuje vedle spr\u00e1vn\u00edch nebo soudn\u00edch opravn\u00fdch prost\u0159edk\u016f.<\/p><h4>Pr\u00e1vo na p\u0159enositelnost \u00fadaj\u016f<\/h4><p>\u00dadaje, kter\u00e9 zpracov\u00e1v\u00e1me automaticky na z\u00e1klad\u011b va\u0161eho souhlasu nebo v r\u00e1mci pln\u011bn\u00ed smlouvy, mus\u00edme v\u00e1m nebo t\u0159et\u00ed stran\u011b p\u0159edat v b\u011b\u017en\u011b pou\u017e\u00edvan\u00e9m, strojov\u011b \u010diteln\u00e9m form\u00e1tu, pokud o to po\u017e\u00e1d\u00e1te. \u00dadaje m\u016f\u017eeme p\u0159edat jin\u00e9mu spr\u00e1vci, pouze pokud je to technicky mo\u017en\u00e9.<\/p><h4>Pr\u00e1vo na p\u0159\u00edstup k \u00fadaj\u016fm, jejich v\u00fdmaz a opravu<\/h4><p>V souladu s \u010dl. 15 GDPR m\u00e1te pr\u00e1vo na bezplatn\u00e9 informace o tom, jak\u00e9 osobn\u00ed \u00fadaje o v\u00e1s uchov\u00e1v\u00e1me, odkud \u00fadaje poch\u00e1zej\u00ed, komu je p\u0159ed\u00e1v\u00e1me a za jak\u00fdm \u00fa\u010delem je uchov\u00e1v\u00e1me. Pokud jsou \u00fadaje nespr\u00e1vn\u00e9, m\u00e1te pr\u00e1vo na jejich opravu (\u010dl. 16 GDPR); za podm\u00ednek \u010dl. 17 GDPR m\u016f\u017eete po\u017e\u00e1dat, abychom \u00fadaje vymazali.<\/p><h4>Pr\u00e1vo na omezen\u00ed zpracov\u00e1n\u00ed<\/h4><p>V ur\u010dit\u00fdch situac\u00edch m\u016f\u017eete po\u017e\u00e1dat, abychom omezili zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f v souladu s \u010dl. 18 GDPR. \u00dadaje pak mohou b\u00fdt - krom\u011b ulo\u017een\u00ed - zpracov\u00e1v\u00e1ny pouze n\u00e1sleduj\u00edc\u00edm zp\u016fsobem:<\/p><ul><li>s va\u0161\u00edm souhlasem<\/li><li>pro uplatn\u011bn\u00ed, v\u00fdkon nebo obhajobu pr\u00e1vn\u00edch n\u00e1rok\u016f.<\/li><li>k ochran\u011b pr\u00e1v jin\u00e9 fyzick\u00e9 nebo pr\u00e1vnick\u00e9 osoby.<\/li><li>z d\u016fvod\u016f d\u016fle\u017eit\u00e9ho ve\u0159ejn\u00e9ho z\u00e1jmu Evropsk\u00e9 unie nebo \u010dlensk\u00e9ho st\u00e1tu.<\/li><\/ul><p>Pr\u00e1vo na omezen\u00ed zpracov\u00e1n\u00ed existuje v n\u00e1sleduj\u00edc\u00edch situac\u00edch:<\/p><ul><li>Zpochybnili jste spr\u00e1vnost n\u00e1mi ulo\u017een\u00fdch osobn\u00edch \u00fadaj\u016f a my pot\u0159ebujeme \u010das na jejich ov\u011b\u0159en\u00ed. Zde m\u00e1te pr\u00e1vo po dobu trv\u00e1n\u00ed kontroly.<\/li><li>Zpracov\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f je nez\u00e1konn\u00e9 nebo bylo nez\u00e1konn\u00e9 v minulosti. V takov\u00e9m p\u0159\u00edpad\u011b m\u00e1te alternativn\u00ed pr\u00e1vo na v\u00fdmaz \u00fadaj\u016f.<\/li><li>Va\u0161e osobn\u00ed \u00fadaje ji\u017e nepot\u0159ebujeme, ale vy je pot\u0159ebujete pro uplatn\u011bn\u00ed, obhajobu nebo uplatn\u011bn\u00ed pr\u00e1vn\u00edch n\u00e1rok\u016f. P\u0159\u00edpadn\u011b m\u00e1te pr\u00e1vo na vymaz\u00e1n\u00ed \u00fadaj\u016f.<\/li><li>Podali jste n\u00e1mitku v souladu s \u010dl. 21 odst. 1 GDPR a nyn\u00ed je t\u0159eba zv\u00e1\u017eit va\u0161e a na\u0161e z\u00e1jmy. M\u00e1te na to pr\u00e1vo, dokud je\u0161t\u011b nen\u00ed stanoven v\u00fdsledek procesu vyva\u017eov\u00e1n\u00ed.<\/li><\/ul><div><h2>Hosting a s\u00edt\u011b pro doru\u010dov\u00e1n\u00ed obsahu (CDN)<\/h2><\/div><div><h3>Extern\u00ed hosting<\/h3><p>Na\u0161e webov\u00e9 str\u00e1nky jsou um\u00edst\u011bny na serveru n\u00e1sleduj\u00edc\u00edho poskytovatele internetov\u00fdch slu\u017eeb (hoster):<\/p><div><p>IONOS SE<br \/>Elgendorfer Str. 57<br \/>56410 Montabaur<\/p><\/div><\/div><div>\u00a0<\/div><div>\u00a0<\/div><div>\u00a0<\/div><div><h4>\u00a0<\/h4><p>\u00a0<\/p><h4>Jak zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Hostitel ukl\u00e1d\u00e1 ve\u0161ker\u00e1 data z na\u0161ich webov\u00fdch str\u00e1nek. Pat\u0159\u00ed sem tak\u00e9 v\u0161echny osobn\u00ed \u00fadaje, kter\u00e9 jsou shroma\u017e\u010fov\u00e1ny automaticky nebo prost\u0159ednictv\u00edm va\u0161ich \u00fadaj\u016f. M\u016f\u017ee se jednat zejm\u00e9na o Va\u0161i IP adresu, nav\u0161t\u00edven\u00e9 str\u00e1nky, jm\u00e9na, kontaktn\u00ed \u00fadaje a dotazy, jako\u017e i meta a komunika\u010dn\u00ed \u00fadaje. P\u0159i zpracov\u00e1n\u00ed \u00fadaj\u016f se n\u00e1\u0161 hosting \u0159\u00edd\u00ed na\u0161imi pokyny a zpracov\u00e1v\u00e1 \u00fadaje v\u017edy pouze v rozsahu, kter\u00fd je nezbytn\u00fd pro spln\u011bn\u00ed z\u00e1vazku k poskytov\u00e1n\u00ed slu\u017eeb v\u016f\u010di n\u00e1m.<\/p><h4>Na jak\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Vzhledem k tomu, \u017ee prost\u0159ednictv\u00edm na\u0161ich webov\u00fdch str\u00e1nek oslovujeme potenci\u00e1ln\u00ed z\u00e1kazn\u00edky a udr\u017eujeme kontakt se st\u00e1vaj\u00edc\u00edmi z\u00e1kazn\u00edky, slou\u017e\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f na\u0161\u00edm hostingem k iniciov\u00e1n\u00ed a pln\u011bn\u00ed smluv, a proto je zalo\u017eeno na \u010dl. 6 odst. 1 p\u00edsm. b) GDPR. Krom\u011b toho je na\u0161\u00edm opr\u00e1vn\u011bn\u00fdm z\u00e1jmem jako spole\u010dnosti poskytovat profesion\u00e1ln\u00ed webov\u00e9 str\u00e1nky, kter\u00e9 spl\u0148uj\u00ed nezbytn\u00e9 po\u017eadavky z hlediska bezpe\u010dnosti, rychlosti a efektivity. V tomto ohledu zpracov\u00e1v\u00e1me va\u0161e \u00fadaje tak\u00e9 na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. f) GDPR.<\/p><\/div><h2>Shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch<\/h2><div><h2>Pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/h2><p>Na\u0161e webov\u00e9 str\u00e1nky ukl\u00e1daj\u00ed do va\u0161eho za\u0159\u00edzen\u00ed soubory cookie. Jedn\u00e1 se o mal\u00e9 textov\u00e9 soubory, kter\u00e9 se pou\u017e\u00edvaj\u00ed k r\u016fzn\u00fdm \u00fa\u010del\u016fm. N\u011bkter\u00e9 soubory cookie jsou technicky nezbytn\u00e9 k tomu, aby webov\u00e9 str\u00e1nky v\u016fbec fungovaly (nezbytn\u00e9 soubory cookie). Jin\u00e9 jsou nutn\u00e9 k proveden\u00ed ur\u010dit\u00fdch akc\u00ed nebo funkc\u00ed na webu (funk\u010dn\u00ed soubory cookie). Bez soubor\u016f cookie by nap\u0159\u00edklad nebylo mo\u017en\u00e9 vyu\u017e\u00edvat v\u00fdhod n\u00e1kupn\u00edho ko\u0161\u00edku v internetov\u00e9m obchod\u011b. Jin\u00e9 soubory cookie se pou\u017e\u00edvaj\u00ed k anal\u00fdze chov\u00e1n\u00ed u\u017eivatel\u016f nebo k optimalizaci reklamn\u00edch opat\u0159en\u00ed. Pokud na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch vyu\u017e\u00edv\u00e1me slu\u017eby t\u0159et\u00edch stran, nap\u0159. ke zpracov\u00e1n\u00ed platebn\u00edch transakc\u00ed, mohou tyto spole\u010dnosti p\u0159i p\u0159\u00edstupu na webov\u00e9 str\u00e1nky zanechat ve va\u0161em za\u0159\u00edzen\u00ed tak\u00e9 soubory cookie (tzv. cookies t\u0159et\u00edch stran).<\/p><h4>Jak zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Soubory cookie relace se ve va\u0161em za\u0159\u00edzen\u00ed ukl\u00e1daj\u00ed pouze po dobu trv\u00e1n\u00ed relace. Jakmile prohl\u00ed\u017ee\u010d zav\u0159ete, automaticky zmiz\u00ed. Trval\u00e9 soubory cookie naopak ve va\u0161em za\u0159\u00edzen\u00ed z\u016fst\u00e1vaj\u00ed, pokud je sami nevyma\u017eete. To m\u016f\u017ee v\u00e9st nap\u0159\u00edklad k trval\u00e9 anal\u00fdze va\u0161eho u\u017eivatelsk\u00e9ho chov\u00e1n\u00ed. Nastaven\u00ed prohl\u00ed\u017ee\u010de m\u016f\u017eete ovlivnit t\u00edm, jak se soubory cookie nakl\u00e1d\u00e1:<\/p><ul><li>Chcete b\u00fdt informov\u00e1ni o nastaven\u00ed soubor\u016f cookie?<\/li><li>Chcete vylou\u010dit soubory cookie obecn\u011b nebo pro ur\u010dit\u00e9 p\u0159\u00edpady?<\/li><li>Chcete, aby se soubory cookie po zav\u0159en\u00ed prohl\u00ed\u017ee\u010de automaticky vymazaly?<\/li><\/ul><p>Pokud soubory cookie deaktivujete nebo nepovol\u00edte, m\u016f\u017ee b\u00fdt funk\u010dnost webov\u00fdch str\u00e1nek omezena.<\/p><p>Pokud pou\u017e\u00edv\u00e1me soubory cookie od jin\u00fdch spole\u010dnost\u00ed nebo pro \u00fa\u010dely anal\u00fdzy, informujeme v\u00e1s o tom v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f. V tomto ohledu v\u00e1s tak\u00e9 \u017e\u00e1d\u00e1me o souhlas p\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek.<\/p><h4>Na jak\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Na\u0161\u00edm opr\u00e1vn\u011bn\u00fdm z\u00e1jmem je zajistit, aby n\u00e1v\u0161t\u011bvn\u00edci mohli na\u0161e online slu\u017eby pou\u017e\u00edvat bez technick\u00fdch probl\u00e9m\u016f a aby m\u011bli k dispozici v\u0161echny po\u017eadovan\u00e9 funkce. Ukl\u00e1d\u00e1n\u00ed nezbytn\u00fdch a funk\u010dn\u00edch soubor\u016f cookie do va\u0161eho za\u0159\u00edzen\u00ed se proto zakl\u00e1d\u00e1 na \u010dl. 6 odst. 1 p\u00edsm. f) GDPR. V\u0161echny ostatn\u00ed soubory cookie pou\u017e\u00edv\u00e1me na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. a) GDPR, pokud n\u00e1m k tomu d\u00e1te souhlas. Tento souhlas m\u016f\u017eete kdykoli odvolat s \u00fa\u010dinnost\u00ed do budoucna. Pokud jste p\u0159i \u017e\u00e1dosti o souhlas ud\u011blili souhlas s um\u00edst\u011bn\u00edm nezbytn\u00fdch a funk\u010dn\u00edch soubor\u016f cookie, budou i tyto soubory cookie ukl\u00e1d\u00e1ny v\u00fdhradn\u011b na z\u00e1klad\u011b va\u0161eho souhlasu.<\/p><\/div><div><h3>Souhlas se soubory cookie u Legal Cockpit<\/h3><h4>Co je n\u00e1stroj Legal Cockpit cookie?<\/h4><p>Platforma pro spr\u00e1vu souhlas\u016f (CMP) pro z\u00edsk\u00e1v\u00e1n\u00ed a zpracov\u00e1n\u00ed souhlas\u016f v souladu s GDPR<\/p><h4>Kdo zpracov\u00e1v\u00e1 va\u0161e data?<\/h4><p>Legalcore AG, Reinhardtstr. 7, 10117 Berl\u00edn<\/p><h4>\u00a0<\/h4><p>\u00a0<\/p><h4>Kde v Legal Cockpit najdete dal\u0161\u00ed informace o ochran\u011b \u00fadaj\u016f?<\/h4><p><a href=\"https:\/\/cockpit.legal\/datenschutz\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/cockpit.legal\/datenschutz\/<\/a><\/p><h4>Jak zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>K z\u00edsk\u00e1n\u00ed va\u0161eho souhlasu s ukl\u00e1d\u00e1n\u00edm soubor\u016f cookie do va\u0161eho za\u0159\u00edzen\u00ed v souladu s p\u0159edpisy o ochran\u011b osobn\u00edch \u00fadaj\u016f pou\u017e\u00edv\u00e1me platformu pro spr\u00e1vu souhlas\u016f Legal Cockpit. Kdy\u017e nav\u0161t\u00edv\u00edte na\u0161e webov\u00e9 str\u00e1nky a zav\u0159ete okno Legal Cockpit s \u017e\u00e1dost\u00ed o souhlas se soubory cookie, jsou spole\u010dnosti p\u0159ed\u00e1ny n\u00e1sleduj\u00edc\u00ed \u00fadaje:<\/p><ul><li>Va\u0161e IP adresa<\/li><li>Informace o va\u0161em prohl\u00ed\u017ee\u010di<\/li><li>Informace o va\u0161em koncov\u00e9m za\u0159\u00edzen\u00ed<\/li><li>\u010das va\u0161\u00ed n\u00e1v\u0161t\u011bvy webov\u00fdch str\u00e1nek<\/li><\/ul><p>Krom\u011b toho Legal Cockpit ukl\u00e1d\u00e1 do va\u0161eho prohl\u00ed\u017ee\u010de soubor cookie, aby mohl p\u0159i\u0159adit ud\u011blen\u00e9 souhlasy nebo jejich odvol\u00e1n\u00ed k va\u0161emu prohl\u00ed\u017ee\u010di. V\u0161echny shrom\u00e1\u017ed\u011bn\u00e9 \u00fadaje budou ulo\u017eeny, dokud soubory cookie nebudou nad\u00e1le pot\u0159eba, dokud soubor cookie Legal Cockpit nevyma\u017eete nebo dokud n\u00e1s nepo\u017e\u00e1d\u00e1te o jejich vymaz\u00e1n\u00ed. To neplat\u00ed pouze v p\u0159\u00edpad\u011b, \u017ee jsme ze z\u00e1kona povinni \u00fadaje uchov\u00e1vat.<\/p><h4>Na jak\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Ze z\u00e1kona jsme povinni z\u00edskat souhlas n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161ich webov\u00fdch str\u00e1nek s pou\u017e\u00edv\u00e1n\u00edm n\u011bkter\u00fdch soubor\u016f cookie. Ke spln\u011bn\u00ed t\u00e9to povinnosti pou\u017e\u00edv\u00e1me slu\u017ebu Legal Cockpit. Pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f je tedy \u010dl. 6 odst. 1 p\u00edsm. c) GDPR.<\/p><\/div><h2>Soubory protokolu serveru<\/h2><p>Soubory protokolu serveru zaznamen\u00e1vaj\u00ed v\u0161echny po\u017eadavky a p\u0159\u00edstupy na na\u0161e webov\u00e9 str\u00e1nky a zaznamen\u00e1vaj\u00ed chybov\u00e1 hl\u00e1\u0161en\u00ed. Obsahuj\u00ed tak\u00e9 osobn\u00ed \u00fadaje, zejm\u00e9na va\u0161i IP adresu. Ta je v\u0161ak po kr\u00e1tk\u00e9 dob\u011b poskytovatelem anonymizov\u00e1na, tak\u017ee tyto \u00fadaje nem\u016f\u017eeme p\u0159i\u0159adit k va\u0161\u00ed osob\u011b. \u00dadaje jsou automaticky p\u0159en\u00e1\u0161eny z va\u0161eho prohl\u00ed\u017ee\u010de na\u0161emu poskytovateli.<\/p><h4>Jak zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>N\u00e1\u0161 poskytovatel ukl\u00e1d\u00e1 soubory protokolu serveru, aby mohl sledovat aktivity na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch a odhalovat chyby. Soubory obsahuj\u00ed n\u00e1sleduj\u00edc\u00ed \u00fadaje:<\/p><ul><li>Typ a verze prohl\u00ed\u017ee\u010de<\/li><li>Pou\u017eit\u00fd opera\u010dn\u00ed syst\u00e9m<\/li><li>Adresa URL odkazuj\u00edc\u00edho subjektu<\/li><li>N\u00e1zev hostitele p\u0159istupuj\u00edc\u00edho po\u010d\u00edta\u010de<\/li><li>\u010cas po\u017eadavku serveru<\/li><li>IP adresa (v p\u0159\u00edpad\u011b pot\u0159eby anonymizovan\u00e1)<\/li><\/ul><p>Tyto \u00fadaje nespojujeme s jin\u00fdmi \u00fadaji, ale pou\u017e\u00edv\u00e1me je pouze ke statistick\u00e9 anal\u00fdze a ke zlep\u0161en\u00ed na\u0161ich webov\u00fdch str\u00e1nek.<\/p><h4>Na jak\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Na\u0161\u00edm opr\u00e1vn\u011bn\u00fdm z\u00e1jmem je zajistit bezprobl\u00e9mov\u00fd chod na\u0161ich webov\u00fdch str\u00e1nek. Na\u0161\u00edm opr\u00e1vn\u011bn\u00fdm z\u00e1jmem je tak\u00e9 z\u00edskat anonymizovan\u00fd p\u0159ehled p\u0159\u00edstup\u016f na na\u0161e webov\u00e9 str\u00e1nky. Zpracov\u00e1n\u00ed \u00fadaj\u016f je proto z\u00e1konn\u00e9 v souladu s \u010dl. 6 odst. 1 p\u00edsm. f) GDPR.<\/p><div><h2>Kontaktn\u00ed formul\u00e1\u0159<\/h2><p>Zpr\u00e1vu n\u00e1m m\u016f\u017eete poslat prost\u0159ednictv\u00edm kontaktn\u00edho formul\u00e1\u0159e na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch.<\/p><h4>Jak zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Va\u0161i zpr\u00e1vu a informace z formul\u00e1\u0159e ukl\u00e1d\u00e1me, abychom mohli zpracovat v\u00e1\u0161 dotaz, v\u010detn\u011b dopl\u0148uj\u00edc\u00edch ot\u00e1zek. To plat\u00ed i pro zadan\u00e9 kontaktn\u00ed \u00fadaje. Tyto \u00fadaje nep\u0159ed\u00e1v\u00e1me bez va\u0161eho souhlasu dal\u0161\u00edm osob\u00e1m.<\/p><h4>Jak dlouho va\u0161e \u00fadaje uchov\u00e1v\u00e1me?<\/h4><p>Va\u0161e \u00fadaje vyma\u017eeme, jakmile nastane jeden z n\u00e1sleduj\u00edc\u00edch bod\u016f:<\/p><ul><li>V\u00e1\u0161 dotaz byl kone\u010dn\u011b zpracov\u00e1n.<\/li><li>Po\u017e\u00e1d\u00e1te n\u00e1s o vymaz\u00e1n\u00ed \u00fadaj\u016f.<\/li><li>Odvol\u00e1te sv\u016fj souhlas s ukl\u00e1d\u00e1n\u00edm.<\/li><\/ul><p>To neplat\u00ed pouze v p\u0159\u00edpad\u011b, \u017ee jsme ze z\u00e1kona povinni \u00fadaje uchov\u00e1vat.<\/p><h4>Na jak\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Pokud v\u00e1\u0161 dotaz souvis\u00ed s na\u0161\u00edm smluvn\u00edm vztahem nebo slou\u017e\u00ed k proveden\u00ed p\u0159edsmluvn\u00edch opat\u0159en\u00ed, zpracov\u00e1v\u00e1me va\u0161e \u00fadaje na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. b) GDPR. Ve v\u0161ech ostatn\u00edch p\u0159\u00edpadech je na\u0161\u00edm opr\u00e1vn\u011bn\u00fdm z\u00e1jmem efektivn\u00ed zpracov\u00e1n\u00ed n\u00e1m adresovan\u00fdch dotaz\u016f. Pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f je tedy \u010dl. 6 odst. 1 p\u00edsm. f) GDPR. Pokud jste s ulo\u017een\u00edm sv\u00fdch \u00fadaj\u016f souhlasili, je pr\u00e1vn\u00edm z\u00e1kladem \u010dl. 6 odst. 1 p\u00edsm. a) GDPR. V takov\u00e9m p\u0159\u00edpad\u011b m\u016f\u017eete sv\u016fj souhlas kdykoli odvolat s \u00fa\u010dinnost\u00ed do budoucna.<\/p><\/div><div><h2>Analytick\u00e9 n\u00e1stroje a reklama<\/h2><p>K anal\u00fdze chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161ich webov\u00fdch str\u00e1nek a k zobrazov\u00e1n\u00ed reklamy pou\u017e\u00edv\u00e1me n\u00e1sleduj\u00edc\u00ed n\u00e1stroje.<\/p><\/div><div><h3>Spr\u00e1vce zna\u010dek Google<\/h3><h4>Co je Google Tag Manager?<\/h4><p>Syst\u00e9m spr\u00e1vy zna\u010dek pro integraci sledovac\u00edch k\u00f3d\u016f a konverzn\u00edch pixel\u016f Google Ireland. Ltd.<\/p><h4>Kdo zpracov\u00e1v\u00e1 va\u0161e data?<\/h4><p>Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Irsko<\/p><h4>Kde najdete dal\u0161\u00ed informace o ochran\u011b \u00fadaj\u016f v aplikaci Google Tag Manager?<\/h4><p><a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/policies.google.com\/privacy<\/a><\/p><h4>Na jak\u00e9m z\u00e1klad\u011b p\u0159ed\u00e1v\u00e1me va\u0161e \u00fadaje do USA?<\/h4><p>Na z\u00e1klad\u011b rozhodnut\u00ed Evropsk\u00e9 komise o p\u0159im\u011b\u0159enosti a p\u0159\u00edslu\u0161n\u00e9 certifikace spole\u010dnosti.<\/p><h4>Jak zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Pou\u017e\u00edv\u00e1me Google Tag Manager. Tento n\u00e1stroj n\u00e1m pom\u00e1h\u00e1 integrovat sledovac\u00ed k\u00f3dy a konverzn\u00ed pixely do na\u0161ich webov\u00fdch str\u00e1nek, spravovat je a p\u0159ehr\u00e1vat. Samotn\u00fd Google Tag Manager nevytv\u00e1\u0159\u00ed \u017e\u00e1dn\u00e9 u\u017eivatelsk\u00e9 profily, neukl\u00e1d\u00e1 do va\u0161eho za\u0159\u00edzen\u00ed \u017e\u00e1dn\u00e9 soubory cookie a neanalyzuje va\u0161e chov\u00e1n\u00ed jako u\u017eivatele. Zaznamen\u00e1v\u00e1 v\u0161ak va\u0161i IP adresu a p\u0159en\u00e1\u0161\u00ed ji na servery Google v USA.<\/p><h4>Na jak\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>M\u00e1me opr\u00e1vn\u011bn\u00fd z\u00e1jem na rychl\u00e9 a nekomplikovan\u00e9 integraci a spr\u00e1v\u011b r\u016fzn\u00fdch n\u00e1stroj\u016f na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. Pou\u017e\u00edv\u00e1n\u00ed n\u00e1stroje Google Tag Manager je proto z\u00e1konn\u00e9 podle \u010dl. 6 odst. 1 p\u00edsm. f) GDPR. Pokud jste souhlasili s p\u0159ed\u00e1v\u00e1n\u00edm va\u0161\u00ed IP adresy, zpracov\u00e1v\u00e1me va\u0161e \u00fadaje v\u00fdhradn\u011b na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. a) GDPR. Sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat s \u00fa\u010dinnost\u00ed do budoucna.<\/p><\/div><div><h3>Google Analytics<\/h3><h4>Co je slu\u017eba Google Analytics?<\/h4><p>N\u00e1stroj pro anal\u00fdzu chov\u00e1n\u00ed u\u017eivatel\u016f spole\u010dnosti Google Ireland Ltd.<\/p><h4>Kdo zpracov\u00e1v\u00e1 va\u0161e data?<\/h4><p>Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Irsko<\/p><h4>Kde najdete dal\u0161\u00ed informace o ochran\u011b \u00fadaj\u016f v Google Analytics?<\/h4><p><a href=\"https:\/\/support.google.com\/analytics\/answer\/6004245?hl=de\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/support.google.com\/analytics\/answer\/6004245?hl=de<\/a><\/p><h4>Na jak\u00e9m z\u00e1klad\u011b p\u0159ed\u00e1v\u00e1me va\u0161e \u00fadaje do USA?<\/h4><p>Na z\u00e1klad\u011b rozhodnut\u00ed Evropsk\u00e9 komise o p\u0159im\u011b\u0159enosti a p\u0159\u00edslu\u0161n\u00e9 certifikace spole\u010dnosti.<\/p><h4>Jak m\u016f\u017eete zabr\u00e1nit shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f?<\/h4><p>Mimo jin\u00e9 pomoc\u00ed z\u00e1suvn\u00e9ho modulu prohl\u00ed\u017ee\u010de: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a><\/p><h4>Jak zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>V\u017edy m\u00e1me z\u00e1jem optimalizovat na\u0161i webovou nab\u00eddku pro n\u00e1v\u0161t\u011bvn\u00edky na\u0161ich webov\u00fdch str\u00e1nek a um\u00edstit reklamu t\u00edm nejlep\u0161\u00edm mo\u017en\u00fdm zp\u016fsobem. K tomu n\u00e1m pom\u00e1h\u00e1 n\u00e1stroj Google Analytics, kter\u00fd analyzuje chov\u00e1n\u00ed u\u017eivatel\u016f a poskytuje n\u00e1m tak pot\u0159ebnou datab\u00e1zi pro \u00fapravy. N\u00e1stroj n\u00e1m poskytuje informace o p\u016fvodu na\u0161ich n\u00e1v\u0161t\u011bvn\u00edk\u016f, jejich zobrazen\u00edch str\u00e1nek a dob\u011b, kterou na str\u00e1nk\u00e1ch str\u00e1v\u00ed, a tak\u00e9 o opera\u010dn\u00edm syst\u00e9mu, kter\u00fd pou\u017e\u00edvaj\u00ed.<\/p><h4>Standardn\u00ed zpracov\u00e1n\u00ed<\/h4><p>Ke shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f pou\u017e\u00edv\u00e1 slu\u017eba Google Analytics soubory cookie, otisk za\u0159\u00edzen\u00ed nebo jin\u00e9 technologie k rozpozn\u00e1n\u00ed u\u017eivatel\u016f. \u00dadaje jsou p\u0159en\u00e1\u0161eny na servery spole\u010dnosti Google v USA a shrnuty do profilu, kter\u00fd lze p\u0159i\u0159adit v\u00e1m nebo va\u0161emu za\u0159\u00edzen\u00ed pomoc\u00ed IP adresy, kter\u00e1 je rovn\u011b\u017e zaznamen\u00e1na.<\/p><p>Zpracov\u00e1n\u00ed \u00fadaj\u016f spole\u010dnost\u00ed Google m\u016f\u017eete zabr\u00e1nit instalac\u00ed dopl\u0148ku prohl\u00ed\u017ee\u010de, kter\u00fd poskytuje spole\u010dnost Google: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de.\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de.<\/a><\/p><div><h4>Anonymizace IP<\/h4><p>V r\u00e1mci slu\u017eby Google Analytics jsme aktivovali funkci \u201eanonymizace IP\u201c. Pro v\u00e1s to znamen\u00e1, \u017ee spole\u010dnost Google zkr\u00e1t\u00ed va\u0161i IP adresu (z EU nebo EHP) p\u0159edt\u00edm, ne\u017e ji ode\u0161le do USA. Pouze ve v\u00fdjime\u010dn\u00fdch p\u0159\u00edpadech p\u0159en\u00e1\u0161\u00ed spole\u010dnost Google celou IP adresu na servery v USA a zkracuje ji tam.<\/p><\/div><div><h4>Demografick\u00e9 charakteristiky<\/h4><p>Pou\u017e\u00edv\u00e1me funkci \u201edemografick\u00e9 charakteristiky\u201c slu\u017eby Google Analytics, abychom mohli n\u00e1v\u0161t\u011bvn\u00edk\u016fm na\u0161ich webov\u00fdch str\u00e1nek zobrazovat vhodn\u00e9 reklamy v r\u00e1mci reklamn\u00ed s\u00edt\u011b Google. V d\u016fsledku toho mohou b\u00fdt vytvo\u0159eny p\u0159ehledy obsahuj\u00edc\u00ed v\u00fdkazy o v\u011bku, pohlav\u00ed a z\u00e1jmech n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161ich webov\u00fdch str\u00e1nek. Tyto \u00fadaje poch\u00e1zej\u00ed z reklamy zalo\u017een\u00e9 na z\u00e1jmech spole\u010dnosti Google a z \u00fadaj\u016f o n\u00e1v\u0161t\u011bvn\u00edc\u00edch od poskytovatel\u016f t\u0159et\u00edch stran. Shrom\u00e1\u017ed\u011bn\u00e9 \u00fadaje nen\u00ed mo\u017en\u00e9 p\u0159i\u0159adit ke konkr\u00e9tn\u00edm osob\u00e1m.<\/p><p>Tuto funkci m\u016f\u017eete deaktivovat v nastaven\u00ed sv\u00e9ho \u00fa\u010dtu Google.<\/p><\/div><h4>Jak dlouho va\u0161e \u00fadaje uchov\u00e1v\u00e1me?<\/h4><p>Spole\u010dnost Google podle vlastn\u00edch informac\u00ed po 26 m\u011bs\u00edc\u00edch odstran\u00ed nebo anonymizuje data ulo\u017een\u00e1 na \u00farovni u\u017eivatel\u016f a ud\u00e1lost\u00ed, kter\u00e1 jsou spojena se soubory cookie, identifik\u00e1tory u\u017eivatel\u016f (nap\u0159. ID u\u017eivatele) nebo reklamn\u00edmi ID (viz. <a href=\"https:\/\/support.google.com\/analytics\/answer\/7667196?hl=de\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/support.google.com\/analytics\/answer\/7667196?hl=de<\/a>).<\/p><h4>Na jak\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Jako provozovatel webov\u00fdch str\u00e1nek m\u00e1me opr\u00e1vn\u011bn\u00fd z\u00e1jem analyzovat chov\u00e1n\u00ed u\u017eivatel\u016f za \u00fa\u010delem optimalizace na\u0161ich webov\u00fdch str\u00e1nek a reklamy na nich um\u00edst\u011bn\u00e9. Zpracov\u00e1n\u00ed \u00fadaj\u016f je proto z\u00e1konn\u00e9 podle \u010dl. 6 odst. 1 p\u00edsm. f) GDPR. V p\u0159\u00edpad\u011b, \u017ee jste nap\u0159\u00edklad souhlasili s ukl\u00e1d\u00e1n\u00edm soubor\u016f cookie nebo jste jinak souhlasili se zpracov\u00e1n\u00edm \u00fadaj\u016f slu\u017ebou Google Analytics, je pr\u00e1vn\u00edm z\u00e1kladem v\u00fdhradn\u011b \u010dl. 6 odst. 1 p\u00edsm. a) GDPR. Sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat s \u00fa\u010dinnost\u00ed do budoucna.<\/p><\/div><div><h3>Hotjar<\/h3><h4>Co je Hotjar?<\/h4><p>N\u00e1stroj pro anal\u00fdzu chov\u00e1n\u00ed u\u017eivatel\u016f<\/p><h4>Kdo zpracov\u00e1v\u00e1 va\u0161e data?<\/h4><p>Hotjar Ltd, Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141, Malta<\/p><h4>Kde najdete dal\u0161\u00ed informace o ochran\u011b osobn\u00edch \u00fadaj\u016f ve spole\u010dnosti Hotjar?<\/h4><p><a href=\"https:\/\/www.hotjar.com\/privacy\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/www.hotjar.com\/privacy<\/a><\/p><h4>Jak m\u016f\u017eete zabr\u00e1nit shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f?<\/h4><p>Dva zp\u016fsoby deaktivace n\u00e1stroje: <a href=\"https:\/\/www.hotjar.com\/opt-out\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/www.hotjar.com\/opt-out<\/a><\/p><h4>Jak zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>V\u017edy m\u00e1me z\u00e1jem optimalizovat na\u0161e webov\u00e9 str\u00e1nky pro u\u017eivatele a umis\u0165ovat reklamu t\u00edm nejlep\u0161\u00edm mo\u017en\u00fdm zp\u016fsobem. K tomu n\u00e1m pom\u00e1h\u00e1 n\u00e1stroj Hotjar, kter\u00fd analyzuje chov\u00e1n\u00ed u\u017eivatel\u016f a poskytuje n\u00e1m tak pot\u0159ebnou datab\u00e1zi pro \u00fapravy. Konkr\u00e9tn\u011b Hotjar zpracov\u00e1v\u00e1 \u00fadaje n\u00e1v\u0161t\u011bvn\u00edk\u016f webov\u00fdch str\u00e1nek n\u00e1sleduj\u00edc\u00edm zp\u016fsobem:<\/p><ul><li>Mimo jin\u00e9 zaznamen\u00e1v\u00e1, jak\u00e9 pohyby my\u0161\u00ed u\u017eivatel\u00e9 prov\u00e1d\u011bj\u00ed p\u0159i klik\u00e1n\u00ed a posouv\u00e1n\u00ed a jak dlouho z\u016fst\u00e1v\u00e1 ukazatel my\u0161i v ur\u010dit\u00e9 poloze. N\u00e1stroj pak vyu\u017e\u00edv\u00e1 \u00fadaje shrom\u00e1\u017ed\u011bn\u00e9 od v\u0161ech u\u017eivatel\u016f k vytvo\u0159en\u00ed tzv. tepeln\u00fdch map, kter\u00e9 vizualizuj\u00ed, kter\u00e9 oblasti webov\u00fdch str\u00e1nek jsou obzvl\u00e1\u0161t\u011b obl\u00edben\u00e9.<\/li><li>\u0158\u00edk\u00e1 n\u00e1m, jak dlouho u\u017eivatel\u00e9 z\u016fstali na podstr\u00e1nce na\u0161eho webu a kdy str\u00e1nku opustili.<\/li><li>M\u016f\u017ee z\u00edskat p\u0159\u00edmou zp\u011btnou vazbu od v\u00e1s jako n\u00e1v\u0161t\u011bvn\u00edka webov\u00fdch str\u00e1nek.<\/li><li>Kdy\u017e u\u017eivatel\u00e9 za\u010dnou vypl\u0148ovat n\u00e1\u0161 kontaktn\u00ed formul\u00e1\u0159, n\u00e1stroj zaznamen\u00e1 okam\u017eik, kdy zad\u00e1n\u00ed zru\u0161ili (tzv. konverzn\u00ed trycht\u00fd\u0159e).<\/li><\/ul><p>Aby v\u00e1s spole\u010dnost Hotjar mohla rozpoznat jako u\u017eivatele, ukl\u00e1d\u00e1 do va\u0161eho za\u0159\u00edzen\u00ed soubory cookie nebo \u010dte informace ulo\u017een\u00e9 v za\u0159\u00edzen\u00ed prost\u0159ednictv\u00edm takzvan\u00e9ho otisku za\u0159\u00edzen\u00ed.<\/p><p>Pokud nechcete, aby Hotjar shroma\u017e\u010foval va\u0161e \u00fadaje, m\u016f\u017eete n\u00e1stroj deaktivovat. Spole\u010dnost Hotjar Ltd. v\u00e1m k tomu nab\u00edz\u00ed dv\u011b mo\u017enosti pod n\u00e1sleduj\u00edc\u00edm odkazem: <a href=\"https:\/\/www.hotjar.com\/opt-out.\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/www.hotjar.com\/opt-out.<\/a><\/p><h4>Na jak\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Jako provozovatel webov\u00fdch str\u00e1nek m\u00e1me opr\u00e1vn\u011bn\u00fd z\u00e1jem analyzovat chov\u00e1n\u00ed u\u017eivatel\u016f za \u00fa\u010delem optimalizace na\u0161ich webov\u00fdch str\u00e1nek a reklamy na nich um\u00edst\u011bn\u00e9. Zpracov\u00e1n\u00ed \u00fadaj\u016f je proto z\u00e1konn\u00e9 podle \u010dl. 6 odst. 1 p\u00edsm. f) GDPR. V p\u0159\u00edpad\u011b, \u017ee jste nap\u0159\u00edklad souhlasili s ukl\u00e1d\u00e1n\u00edm soubor\u016f cookie nebo jste jinak souhlasili se zpracov\u00e1n\u00edm \u00fadaj\u016f spole\u010dnost\u00ed Hotjar, je pr\u00e1vn\u00edm z\u00e1kladem v\u00fdhradn\u011b \u010dl. 6 odst. 1 p\u00edsm. a) GDPR. Sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat s \u00fa\u010dinnost\u00ed do budoucna.<\/p><\/div><div><h3>Reklamy Google<\/h3><h4>Co je to Google Ads?<\/h4><p>Online reklamn\u00ed program spole\u010dnosti Google Ireland Ltd.<\/p><h4>Kdo zpracov\u00e1v\u00e1 va\u0161e data?<\/h4><p>Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Irsko<\/p><h4>Kde najdete dal\u0161\u00ed informace o ochran\u011b \u00fadaj\u016f v Google Ads?<\/h4><p><a href=\"https:\/\/policies.google.com\/privacy?hl=de&amp;gl=de\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/policies.google.com\/privacy?hl=de&amp;gl=de<\/a><\/p><h4><strong>Na jak\u00e9m z\u00e1klad\u011b p\u0159ed\u00e1v\u00e1me va\u0161e \u00fadaje do USA?<\/strong><\/h4><p>Na z\u00e1klad\u011b rozhodnut\u00ed Evropsk\u00e9 komise o p\u0159im\u011b\u0159enosti a p\u0159\u00edslu\u0161n\u00e9 certifikace spole\u010dnosti.<\/p><h4>Jak zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Pou\u017e\u00edv\u00e1me reklamy Google. Reklamn\u00ed program spole\u010dnosti Google n\u00e1m umo\u017e\u0148uje zobrazovat reklamu ve vyhled\u00e1va\u010di Google nebo na webov\u00fdch str\u00e1nk\u00e1ch t\u0159et\u00edch stran, kdy\u017e n\u00e1v\u0161t\u011bvn\u00edci na\u0161ich webov\u00fdch str\u00e1nek zadaj\u00ed do vyhled\u00e1va\u010de Google ur\u010dit\u00e9 v\u00fdrazy (c\u00edlen\u00ed na kl\u00ed\u010dov\u00e1 slova). M\u016f\u017eeme tak\u00e9 umis\u0165ovat c\u00edlen\u00e9 reklamy na z\u00e1klad\u011b \u00fadaj\u016f o u\u017eivatel\u00edch, kter\u00e9 m\u00e1 Google k dispozici (nap\u0159. \u00fadaje o poloze a z\u00e1jmech) (c\u00edlen\u00ed na c\u00edlovou skupinu). Shrom\u00e1\u017ed\u011bn\u00e9 \u00fadaje vyhodnocujeme kvantitativn\u011b, nap\u0159\u00edklad anal\u00fdzou toho, kter\u00e9 vyhled\u00e1vac\u00ed v\u00fdrazy vedly k zobrazen\u00ed na\u0161ich reklam a kolik reklam vedlo k odpov\u00eddaj\u00edc\u00edm kliknut\u00edm.<\/p><h4>Na jak\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Jako provozovatel webov\u00fdch str\u00e1nek m\u00e1me opr\u00e1vn\u011bn\u00fd z\u00e1jem na umis\u0165ov\u00e1n\u00ed a anal\u00fdze reklam. Zpracov\u00e1n\u00ed \u00fadaj\u016f je proto z\u00e1konn\u00e9 podle \u010dl. 6 odst. 1 p\u00edsm. f) GDPR. V p\u0159\u00edpad\u011b, \u017ee jste nap\u0159\u00edklad souhlasili s ukl\u00e1d\u00e1n\u00edm soubor\u016f cookie nebo jste jinak souhlasili se zpracov\u00e1n\u00edm \u00fadaj\u016f spole\u010dnost\u00ed Google, je pr\u00e1vn\u00edm z\u00e1kladem v\u00fdhradn\u011b \u010dl. 6 odst. 1 p\u00edsm. a) GDPR. Sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat s \u00fa\u010dinnost\u00ed do budoucna.<\/p><\/div><div><h3>Remarketing v Google Analytics<\/h3><h4>Co je remarketing v Google Analytics?<\/h4><p>N\u00e1stroj pro personalizovanou reklamu od spole\u010dnosti Google Ireland Ltd.<\/p><h4>Kdo zpracov\u00e1v\u00e1 va\u0161e data?<\/h4><p>Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Irsko<\/p><h4>Kde najdete dal\u0161\u00ed informace o ochran\u011b \u00fadaj\u016f v n\u00e1stroji Google Analytics Remarketing?<\/h4><p><a href=\"https:\/\/www.google.de\/intl\/de\/policies\/privacy\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/www.google.de\/intl\/de\/policies\/privacy\/<\/a> a <a href=\"https:\/\/policies.google.com\/technologies\/ads\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/policies.google.com\/technologies\/ads<\/a><\/p><h4>Na jak\u00e9m z\u00e1klad\u011b p\u0159ed\u00e1v\u00e1me va\u0161e \u00fadaje do USA?<\/h4><p>Na z\u00e1klad\u011b rozhodnut\u00ed Evropsk\u00e9 komise o p\u0159im\u011b\u0159enosti a p\u0159\u00edslu\u0161n\u00e9 certifikace spole\u010dnosti.<\/p><h4>Jak m\u016f\u017eete zabr\u00e1nit zpracov\u00e1n\u00ed dat?<\/h4><p>Odm\u00edtnut\u00edm personalizovan\u00e9 reklamy ve sv\u00e9m \u00fa\u010dtu Google nebo na t\u00e9to str\u00e1nce: <a href=\"https:\/\/www.google.com\/settings\/ads\/onweb\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/www.google.com\/settings\/ads\/onweb\/<\/a><\/p><h4>Jak zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>V\u017edy m\u00e1me z\u00e1jem o optimalizaci um\u00edst\u011bn\u00ed na\u0161\u00ed reklamy. K tomu n\u00e1m pom\u00e1h\u00e1 funkce remarketingu Google Analytics.<\/p><h4>Standardn\u00ed zpracov\u00e1n\u00ed<\/h4><p>Remarketing znamen\u00e1, \u017ee analyzujeme va\u0161e chov\u00e1n\u00ed na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, abychom v\u00e1s mohli p\u0159i\u0159adit ke konkr\u00e9tn\u00ed reklamn\u00ed c\u00edlov\u00e9 skupin\u011b a pot\u00e9 v\u00e1m p\u0159i n\u00e1v\u0161t\u011bv\u011b jin\u00fdch webov\u00fdch str\u00e1nek zobrazit vhodn\u00e1 reklamn\u00ed sd\u011blen\u00ed. Krom\u011b toho propojujeme reklamn\u00ed c\u00edlov\u00e9 skupiny s funkcemi spole\u010dnosti Google pro r\u016fzn\u00e1 za\u0159\u00edzen\u00ed. To n\u00e1m umo\u017e\u0148uje zobrazovat na z\u00e1klad\u011b z\u00e1jm\u016f personalizovan\u00e1 reklamn\u00ed sd\u011blen\u00ed, kter\u00e1 v\u00e1m byla p\u0159izp\u016fsobena na z\u00e1klad\u011b va\u0161eho pou\u017e\u00edv\u00e1n\u00ed a chov\u00e1n\u00ed p\u0159i surfov\u00e1n\u00ed na jednom za\u0159\u00edzen\u00ed (nap\u0159. mobiln\u00edm telefonu) na jin\u00e9m za\u0159\u00edzen\u00ed (nap\u0159. tabletu nebo po\u010d\u00edta\u010di).<\/p><h4>N\u00e1mitka proti personalizovan\u00e9 reklam\u011b<\/h4><p>Nastaven\u00ed reklamy si m\u016f\u017eete p\u0159izp\u016fsobit ve sv\u00e9m \u00fa\u010dtu Google. Chcete-li to prov\u00e9st, klikn\u011bte na n\u00e1sleduj\u00edc\u00ed odkaz a p\u0159ihlaste se: <a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/adssettings.google.com\/authenticated<\/a>. Mimo sv\u016fj \u00fa\u010det Google m\u016f\u017eete vzn\u00e9st n\u00e1mitku proti personalizovan\u00e9 reklam\u011b kliknut\u00edm na n\u00e1sleduj\u00edc\u00ed odkaz: <a href=\"https:\/\/www.google.com\/settings\/ads\/onweb\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/www.google.com\/settings\/ads\/onweb\/ <\/a>(nastaven\u00ed se pak vztahuje pouze na aktu\u00e1ln\u011b pou\u017e\u00edvan\u00e9 za\u0159\u00edzen\u00ed a prohl\u00ed\u017ee\u010d).<\/p><h4>Na jak\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Jako provozovatel webov\u00fdch str\u00e1nek m\u00e1me opr\u00e1vn\u011bn\u00fd z\u00e1jem na efektivn\u00edm marketingu na\u0161ich slu\u017eeb a produkt\u016f. Zpracov\u00e1n\u00ed \u00fadaj\u016f je proto z\u00e1konn\u00e9 podle \u010dl. 6 odst. 1 p\u00edsm. f) GDPR. V p\u0159\u00edpad\u011b, \u017ee jste nap\u0159\u00edklad souhlasili s ukl\u00e1d\u00e1n\u00edm soubor\u016f cookie nebo jste jinak souhlasili se zpracov\u00e1n\u00edm \u00fadaj\u016f prost\u0159ednictv\u00edm slu\u017eby Google Analytics Remarketing, je pr\u00e1vn\u00edm z\u00e1kladem v\u00fdhradn\u011b \u010dl. 6 odst. 1 p\u00edsm. a) GDPR. Sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat s \u00fa\u010dinnost\u00ed do budoucna.<\/p><\/div><div><h3>Sledov\u00e1n\u00ed konverz\u00ed Google<\/h3><h4>Co je sledov\u00e1n\u00ed konverz\u00ed Google?<\/h4><p>N\u00e1stroj pro anal\u00fdzu chov\u00e1n\u00ed u\u017eivatel\u016f spole\u010dnosti Google Ireland Ltd.<\/p><h4>Kdo zpracov\u00e1v\u00e1 va\u0161e data?<\/h4><p>Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Irsko<\/p><h4>Kde najdete dal\u0161\u00ed informace o ochran\u011b \u00fadaj\u016f p\u0159i sledov\u00e1n\u00ed konverz\u00ed Google?<\/h4><p><a href=\"https:\/\/www.google.de\/intl\/de\/policies\/privacy\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/www.google.de\/intl\/de\/policies\/privacy\/<\/a><\/p><h4>Na jak\u00e9m z\u00e1klad\u011b p\u0159ed\u00e1v\u00e1me va\u0161e \u00fadaje do USA?<\/h4><p>Na z\u00e1klad\u011b rozhodnut\u00ed Evropsk\u00e9 komise o p\u0159im\u011b\u0159enosti a p\u0159\u00edslu\u0161n\u00e9 certifikace spole\u010dnosti.<\/p><h4>Jak zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>V\u017edy m\u00e1me z\u00e1jem optimalizovat na\u0161e webov\u00e9 str\u00e1nky pro u\u017eivatele a umis\u0165ovat reklamu t\u00edm nejlep\u0161\u00edm mo\u017en\u00fdm zp\u016fsobem. K tomuto \u00fa\u010delu pou\u017e\u00edv\u00e1me tak\u00e9 sledov\u00e1n\u00ed konverz\u00ed spole\u010dnosti Google. S jeho pomoc\u00ed m\u016f\u017eeme zaznamen\u00e1vat, zda a jak \u010dasto n\u00e1v\u0161t\u011bvn\u00edci klikali na ur\u010dit\u00e1 tla\u010d\u00edtka na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch a kter\u00e9 produkty byly prohl\u00ed\u017eeny a nakupov\u00e1ny obzvl\u00e1\u0161t\u011b \u010dasto (statistiky konverz\u00ed). P\u0159i shroma\u017e\u010fov\u00e1n\u00ed a ukl\u00e1d\u00e1n\u00ed \u00fadaj\u016f nez\u00edsk\u00e1v\u00e1me \u017e\u00e1dn\u00e9 informace, pomoc\u00ed kter\u00fdch bychom mohli osobn\u011b identifikovat jednotliv\u00e9 n\u00e1v\u0161t\u011bvn\u00edky. Spole\u010dnost Google sama pou\u017e\u00edv\u00e1 pro \u00fa\u010dely identifikace soubory cookie nebo srovnateln\u00e9 technologie rozpozn\u00e1v\u00e1n\u00ed.<\/p><h4>Na jak\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Jako provozovatel webov\u00fdch str\u00e1nek m\u00e1me opr\u00e1vn\u011bn\u00fd z\u00e1jem analyzovat chov\u00e1n\u00ed u\u017eivatel\u016f za \u00fa\u010delem optimalizace na\u0161ich webov\u00fdch str\u00e1nek a reklamy na nich um\u00edst\u011bn\u00e9. Zpracov\u00e1n\u00ed \u00fadaj\u016f je proto z\u00e1konn\u00e9 podle \u010dl. 6 odst. 1 p\u00edsm. f) GDPR. V p\u0159\u00edpad\u011b, \u017ee jste nap\u0159\u00edklad souhlasili s ukl\u00e1d\u00e1n\u00edm soubor\u016f cookie nebo jste jinak souhlasili se zpracov\u00e1n\u00edm \u00fadaj\u016f prost\u0159ednictv\u00edm slu\u017eby Google Conversion Tracking, je pr\u00e1vn\u00edm z\u00e1kladem v\u00fdhradn\u011b \u010dl. 6 odst. 1 p\u00edsm. a) GDPR. Sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat s \u00fa\u010dinnost\u00ed do budoucna.<\/p><\/div><p>\u00a0<\/p><div><h3>META Pixel<\/h3><h4>Co je META Pixel?<\/h4><p>N\u00e1stroj pro anal\u00fdzu chov\u00e1n\u00ed u\u017eivatel\u016f, kter\u00fd m\u011b\u0159\u00ed \u00fa\u010dinnost reklamy na Facebooku.<\/p><h4>Kdo zpracov\u00e1v\u00e1 va\u0161e data?<\/h4><p>Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Irsko<\/p><h4>Kde najdete dal\u0161\u00ed informace o ochran\u011b osobn\u00edch \u00fadaj\u016f ve spole\u010dnosti META Pixel?<\/h4><p><a href=\"https:\/\/de-de.facebook.com\/about\/privacy\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/de-de.facebook.com\/about\/privacy\/<\/a><\/p><h4>Na jak\u00e9m z\u00e1klad\u011b p\u0159ed\u00e1v\u00e1me va\u0161e \u00fadaje do USA?<\/h4><p>Na z\u00e1klad\u011b rozhodnut\u00ed Evropsk\u00e9 komise o p\u0159im\u011b\u0159enosti a p\u0159\u00edslu\u0161n\u00e9 certifikace spole\u010dnosti.<\/p><h4>Jak m\u016f\u017eete zabr\u00e1nit zpracov\u00e1n\u00ed dat?<\/h4><p>Pokud m\u00e1te \u00fa\u010det na Facebooku: Deaktivujte remarketingovou funkci \u201eCustom Audiences\u201c v nastaven\u00ed reklam (<a href=\"https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen<\/a>).<\/p><p>Pokud nem\u00e1te \u00fa\u010det na Facebooku: Na webov\u00fdch str\u00e1nk\u00e1ch Evropsk\u00e9 aliance pro interaktivn\u00ed digit\u00e1ln\u00ed reklamu (European Interactive Digital Advertising Alliance) m\u016f\u017eete deaktivovat reklamu na Facebooku zalo\u017eenou na pou\u017e\u00edv\u00e1n\u00ed: <a href=\"http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/<\/a>.<\/p><h4>Jak zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me META Pixel. Tento analytick\u00fd n\u00e1stroj n\u00e1m pom\u00e1h\u00e1 zjistit v\u00edce o chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161ich webov\u00fdch str\u00e1nek pot\u00e9, co klikli na jednu z na\u0161ich reklam na Facebooku. To n\u00e1m umo\u017e\u0148uje m\u011b\u0159it, jak jsou na\u0161e reklamy na Facebooku \u00fa\u010dinn\u00e9, a p\u0159izp\u016fsobit budouc\u00ed reklamn\u00ed opat\u0159en\u00ed z\u00edskan\u00fdm poznatk\u016fm. \u00dadaje, kter\u00e9 Facebook shroma\u017e\u010fuje prost\u0159ednictv\u00edm pixelu, jsou pro n\u00e1s jako provozovatele t\u011bchto webov\u00fdch str\u00e1nek anonymn\u00ed. Nem\u016f\u017eeme v\u00e1s tedy jako n\u00e1v\u0161t\u011bvn\u00edka identifikovat. \u00dadaje jsou v\u0161ak ukl\u00e1d\u00e1ny a zpracov\u00e1v\u00e1ny spole\u010dnost\u00ed Facebook. Facebook prost\u0159ednictv\u00edm pixelu navazuje spojen\u00ed s va\u0161\u00edm \u00fa\u010dtem na Facebooku a \u00fadaje pou\u017e\u00edv\u00e1 tak\u00e9 k umis\u0165ov\u00e1n\u00ed reklam v r\u00e1mci s\u00edt\u011b i mimo ni (viz Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed \u00fadaj\u016f na Facebooku). V pr\u016fb\u011bhu ukl\u00e1d\u00e1n\u00ed a zpracov\u00e1n\u00ed Facebook p\u0159ed\u00e1v\u00e1 \u00fadaje tak\u00e9 do USA a dal\u0161\u00edch t\u0159et\u00edch zem\u00ed.<\/p><p>Pokud m\u00e1te \u00fa\u010det na Facebooku, m\u016f\u017eete v nastaven\u00ed reklam aktivovat funkci remarketingu \u201eCustom Audiences\u201c v \u010d\u00e1sti. <a href=\"Deaktivace https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Deaktivace https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen<\/a>.<\/p><p>Pokud nem\u00e1te \u00fa\u010det na Facebooku, m\u00e1te mo\u017enost deaktivovat reklamu zalo\u017eenou na pou\u017e\u00edv\u00e1n\u00ed od Facebooku na webov\u00fdch str\u00e1nk\u00e1ch Evropsk\u00e9 interaktivn\u00ed digit\u00e1ln\u00ed reklamn\u00ed aliance: <a href=\"http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/<\/a>.<\/p><h4>Na jak\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Jako provozovatel webov\u00fdch str\u00e1nek m\u00e1me opr\u00e1vn\u011bn\u00fd z\u00e1jem na \u00fa\u010dinn\u00fdch reklamn\u00edch opat\u0159en\u00edch na soci\u00e1ln\u00edch s\u00edt\u00edch. Zpracov\u00e1n\u00ed \u00fadaj\u016f je proto z\u00e1konn\u00e9 podle \u010dl. 6 odst. 1 p\u00edsm. f) GDPR. V p\u0159\u00edpad\u011b, \u017ee jste nap\u0159\u00edklad souhlasili s ukl\u00e1d\u00e1n\u00edm soubor\u016f cookie nebo jste jinak souhlasili se zpracov\u00e1n\u00edm \u00fadaj\u016f spole\u010dnost\u00ed Facebook, je pr\u00e1vn\u00edm z\u00e1kladem v\u00fdhradn\u011b \u010dl. 6 odst. 1 p\u00edsm. a) GDPR. Sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat s \u00fa\u010dinnost\u00ed do budoucna.<\/p><\/div><div><h3>Remarketing reklam Google<\/h3><h4>Co je remarketing v reklam\u00e1ch Google?<\/h4><p>Online reklamn\u00ed program spole\u010dnosti Google Ireland Ltd.<\/p><h4>Kdo zpracov\u00e1v\u00e1 va\u0161e data?<\/h4><p>Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Irsko<\/p><h4>Kde najdete dal\u0161\u00ed informace o ochran\u011b \u00fadaj\u016f v r\u00e1mci remarketingu reklam Google?<\/h4><p><a href=\"https:\/\/policies.google.com\/privacy?hl=de&amp;gl=de\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/policies.google.com\/privacy?hl=de&amp;gl=de<\/a><\/p><h4>Na jak\u00e9m z\u00e1klad\u011b p\u0159ed\u00e1v\u00e1me va\u0161e \u00fadaje do USA?<\/h4><p>Na z\u00e1klad\u011b rozhodnut\u00ed Evropsk\u00e9 komise o p\u0159im\u011b\u0159enosti a p\u0159\u00edslu\u0161n\u00e9 certifikace spole\u010dnosti.<\/p><h4>Jak zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Pou\u017e\u00edv\u00e1me remarketing Google Ads. Remarketing je online marketingov\u00e1 funkce, p\u0159i kter\u00e9 se reklamy zobrazuj\u00ed u\u017eivatel\u016fm, kte\u0159\u00ed ji\u017e s webovou str\u00e1nkou nebo internetov\u00fdm obchodem komunikovali. Remarketing Google vyu\u017e\u00edv\u00e1 \u00fadaje z platformy Google Ads a sledov\u00e1n\u00ed Google Ads k c\u00edlen\u00ed reklamn\u00edch kampan\u00ed na u\u017eivatele, kte\u0159\u00ed ji\u017e projevili z\u00e1jem o ur\u010dit\u00fd produkt nebo slu\u017ebu. Reklamn\u00ed program spole\u010dnosti Google n\u00e1m umo\u017e\u0148uje zobrazovat reklamu ve vyhled\u00e1va\u010di Google nebo na webov\u00fdch str\u00e1nk\u00e1ch t\u0159et\u00edch stran, kdy\u017e n\u00e1v\u0161t\u011bvn\u00edci na\u0161ich webov\u00fdch str\u00e1nek zadaj\u00ed do vyhled\u00e1va\u010de Google ur\u010dit\u00e9 v\u00fdrazy (c\u00edlen\u00ed na kl\u00ed\u010dov\u00e1 slova). M\u016f\u017eeme tak\u00e9 umis\u0165ovat c\u00edlen\u00e9 reklamy na z\u00e1klad\u011b \u00fadaj\u016f o u\u017eivatel\u00edch, kter\u00e9 m\u00e1 Google k dispozici (nap\u0159. \u00fadaje o poloze a z\u00e1jmech) (c\u00edlen\u00ed na c\u00edlovou skupinu). Shrom\u00e1\u017ed\u011bn\u00e9 \u00fadaje vyhodnocujeme kvantitativn\u011b, nap\u0159\u00edklad anal\u00fdzou toho, kter\u00e9 vyhled\u00e1vac\u00ed v\u00fdrazy vedly k zobrazen\u00ed na\u0161ich reklam a kolik reklam vedlo k odpov\u00eddaj\u00edc\u00edm kliknut\u00edm.<\/p><p>Nastaven\u00ed reklamy si m\u016f\u017eete p\u0159izp\u016fsobit ve sv\u00e9m \u00fa\u010dtu Google. Chcete-li to prov\u00e9st, klikn\u011bte na n\u00e1sleduj\u00edc\u00ed odkaz a p\u0159ihlaste se: <a href=\"https:\/\/www.google.com\/settings\/ads\/onweb\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/www.google.com\/settings\/ads\/onweb\/<\/a><\/p><h4>Na jak\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Jako provozovatel webov\u00fdch str\u00e1nek m\u00e1me opr\u00e1vn\u011bn\u00fd z\u00e1jem na umis\u0165ov\u00e1n\u00ed a anal\u00fdze reklam. Zpracov\u00e1n\u00ed \u00fadaj\u016f je proto z\u00e1konn\u00e9 podle \u010dl. 6 odst. 1 p\u00edsm. f) GDPR. V p\u0159\u00edpad\u011b, \u017ee jste nap\u0159\u00edklad souhlasili s ukl\u00e1d\u00e1n\u00edm soubor\u016f cookie nebo jste jinak souhlasili se zpracov\u00e1n\u00edm \u00fadaj\u016f spole\u010dnost\u00ed Google, je pr\u00e1vn\u00edm z\u00e1kladem v\u00fdhradn\u011b \u010dl. 6 odst. 1 p\u00edsm. a) GDPR. Sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat s \u00fa\u010dinnost\u00ed do budoucna.<\/p><\/div><div><h3>P\u00edsma Google (m\u00edstn\u00ed hosting)<\/h3><p>Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me p\u00edsma od americk\u00e9 spole\u010dnosti Google. P\u00edsma jsme nainstalovali lok\u00e1ln\u011b, tak\u017ee p\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek nedoch\u00e1z\u00ed k \u017e\u00e1dn\u00e9mu spojen\u00ed se servery spole\u010dnosti Google.<\/p><p>Dal\u0161\u00ed informace o p\u00edsmech Google najdete na adrese <a href=\"https:\/\/developers.google.com\/fonts\/faq\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/developers.google.com\/fonts\/faq<\/a> a v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti Google:<a href=\"https:\/\/policies.google.com\/privacy?hl=de.\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"> https:\/\/policies.google.com\/privacy?hl=de.<\/a><\/p><\/div><div><h3>Font Awesome (m\u00edstn\u00ed hosting)<\/h3><p>Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me ikony z knihovny ikon Font Awesome. Tuto knihovnu poskytuje spole\u010dnost Fonticons Inc. Ikony jsme nainstalovali lok\u00e1ln\u011b, tak\u017ee p\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek nedoch\u00e1z\u00ed ke spojen\u00ed se servery t\u00e9to spole\u010dnosti.<\/p><p>Dal\u0161\u00ed informace o aplikaci Font Awesome najdete na adrese <a href=\"https:\/\/fontawesome.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/fontawesome.com\/<\/a> a konkr\u00e9tn\u011b v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/fontawesome.com\/privacy\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/fontawesome.com\/privacy<\/a><a href=\"https:\/\/fontawesome.com\/privacy.\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">.<\/a><\/p><\/div><div><h3>jQuery<\/h3><h4>Co je jQuery?<\/h4><p style=\"text-align: justify;\">Slu\u017eba, kter\u00e1 umo\u017e\u0148uje p\u0159\u00edstup ke knihovn\u011b JavaScriptu pro pou\u017eit\u00ed na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch.<\/p><h4>Kdo zpracov\u00e1v\u00e1 va\u0161e data?<\/h4><p style=\"text-align: justify;\">The OpenJS Foundation, 548 Market St, PMB 57274, San Francisco, Kalifornie, USA.<\/p><h4>Kde najdu dal\u0161\u00ed informace o ochran\u011b osobn\u00edch \u00fadaj\u016f v jQuery?<\/h4><p style=\"text-align: justify;\"><a href=\"https:\/\/openjsf.org\/privacy\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/openjsf.org\/privacy<\/a><\/p><h4>Na jak\u00e9m z\u00e1klad\u011b p\u0159ed\u00e1v\u00e1me va\u0161e \u00fadaje do USA?<\/h4><p style=\"text-align: justify;\">jQuery dodr\u017euje standardn\u00ed smluvn\u00ed dolo\u017eky Evropsk\u00e9 komise (viz. <a href=\"https:\/\/openjsf.org\/privacy\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/openjsf.org\/privacy<\/a>)<\/p><h4>Jak zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p style=\"text-align: justify;\">Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me slu\u017eby jQuery. jQuery je knihovna JavaScriptu. Zjednodu\u0161uje programov\u00e1n\u00ed v jazyce Javascript t\u00edm, \u017ee poskytuje snadno pou\u017eiteln\u00e9 rozhran\u00ed pro mnoho b\u011b\u017en\u00fdch \u00faloh. Pomoc\u00ed jQuery mohou u\u017eivatel\u00e9 sv\u00e9 webov\u00e9 str\u00e1nky zrychlit a zv\u00fd\u0161it jejich interaktivitu. P\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek je mezi va\u0161\u00edm prohl\u00ed\u017ee\u010dem a servery jQuery nav\u00e1z\u00e1no p\u0159\u00edm\u00e9 spojen\u00ed. T\u00edm se jQuery dozv\u00ed, \u017ee na\u0161e webov\u00e9 str\u00e1nky byly nav\u0161t\u00edveny prost\u0159ednictv\u00edm va\u0161\u00ed IP adresy.<\/p><h4>Na jak\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p style=\"text-align: justify;\">P\u00edsma jQuery zaji\u0161\u0165uj\u00ed na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch jednotn\u00e9 p\u00edsmo. Jako spole\u010dnost na tom m\u00e1me opr\u00e1vn\u011bn\u00fd z\u00e1jem. Zpracov\u00e1n\u00ed \u00fadaj\u016f je proto z\u00e1konn\u00e9 podle \u010dl. 6 odst. 1 p\u00edsm. f) GDPR.<\/p><p style=\"text-align: justify;\">Pokud jste souhlasili se zpracov\u00e1n\u00edm \u00fadaj\u016f, zpracov\u00e1v\u00e1me va\u0161e \u00fadaje v\u00fdhradn\u011b na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. a) GDPR. Sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat. Od okam\u017eiku odvol\u00e1n\u00ed souhlasu ji\u017e nesm\u00edme va\u0161e \u00fadaje zpracov\u00e1vat.<\/p><\/div><div><h3>Elementor<\/h3><h4>Co je Elementor?<\/h4><p style=\"text-align: justify;\">Plugin pro tvorbu webov\u00fdch str\u00e1nek<\/p><h4>Kdo zpracov\u00e1v\u00e1 va\u0161e data?<\/h4><p style=\"text-align: justify;\">Elementor 8 THE GRN STE A DOVER, DE 19901 Spojen\u00e9 st\u00e1ty americk\u00e9<\/p><h4>Kde najdete dal\u0161\u00ed informace o ochran\u011b osobn\u00edch \u00fadaj\u016f ve spole\u010dnosti Elementor?<\/h4><p style=\"text-align: justify;\"><a href=\"https:\/\/elementor.com\/about\/privacy\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/elementor.com\/about\/privacy\/<\/a><\/p><h4>Na jak\u00e9m z\u00e1klad\u011b p\u0159ed\u00e1v\u00e1me va\u0161e \u00fadaje do USA?<\/h4><p style=\"text-align: justify;\">Elementor dodr\u017euje standardn\u00ed smluvn\u00ed dolo\u017eky Evropsk\u00e9 komise (viz. <a href=\"https:\/\/elementor.com\/about\/privacy\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/elementor.com\/about\/privacy\/<\/a>)<\/p><h4>Jak zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p style=\"text-align: justify;\">Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me plugin \u201eElementor Website Builder for WordPress\u201c. Tento plugin nezpracov\u00e1v\u00e1 \u017e\u00e1dn\u00e9 osobn\u00ed \u00fadaje. Soubory cookie se v\u0161ak pou\u017e\u00edvaj\u00ed k ukl\u00e1d\u00e1n\u00ed po\u010dtu zobrazen\u00ed str\u00e1nek a aktivn\u00edch relac\u00ed u\u017eivatele.<\/p><h4>Na jak\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p style=\"text-align: justify;\">Integrac\u00ed pluginu Elementor chceme zatraktivnit na\u0161e webov\u00e9 str\u00e1nky a na\u0161e slu\u017eby a nab\u00eddky. Jedn\u00e1 se o n\u00e1\u0161 opr\u00e1vn\u011bn\u00fd z\u00e1jem jako spole\u010dnosti, a proto je z\u00e1konn\u00fd podle \u010dl. 6 odst. 1 p\u00edsm. f) GDPR.<\/p><\/div><div><h2>Elektronick\u00e9 obchodov\u00e1n\u00ed<\/h2><\/div><div><h3>\u00dadaje o z\u00e1kazn\u00edc\u00edch a smlouv\u00e1ch<\/h3><h4>Jak zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Kdy\u017e s v\u00e1mi uzav\u00edr\u00e1me smlouvu, po\u017eadujeme od v\u00e1s ur\u010dit\u00e9 osobn\u00ed \u00fadaje. Tyto \u00fadaje shroma\u017e\u010fujeme, zpracov\u00e1v\u00e1me a pou\u017e\u00edv\u00e1me pouze v rozsahu nezbytn\u00e9m pro vznik na\u0161eho pr\u00e1vn\u00edho vztahu, uspo\u0159\u00e1d\u00e1n\u00ed jeho obsahu nebo jeho zm\u011bnu. Pokud m\u016f\u017eete vyu\u017e\u00edvat na\u0161e slu\u017eby pouze prost\u0159ednictv\u00edm na\u0161ich webov\u00fdch str\u00e1nek nebo pokud jsou slu\u017eby \u00fa\u010dtov\u00e1ny prost\u0159ednictv\u00edm webov\u00fdch str\u00e1nek, shroma\u017e\u010fujeme tak\u00e9 \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed, pokud je to nezbytn\u00e9 k tomu, abychom v\u00e1m umo\u017enili vyu\u017e\u00edvat na\u0161e slu\u017eby nebo abychom v\u00e1m mohli vy\u00fa\u010dtovat pou\u017eitou slu\u017ebu.<\/p><h4>Jak dlouho va\u0161e \u00fadaje uchov\u00e1v\u00e1me?<\/h4><p>Va\u0161e \u00fadaje uchov\u00e1v\u00e1me a\u017e do ukon\u010den\u00ed na\u0161eho pr\u00e1vn\u00edho vztahu, pokud nejsme ze z\u00e1kona povinni uchov\u00e1vat \u00fadaje d\u00e9le.<\/p><h4>Na jak\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Va\u0161e \u00fadaje ukl\u00e1d\u00e1me za \u00fa\u010delem pln\u011bn\u00ed smlouvy s v\u00e1mi nebo proveden\u00ed p\u0159edsmluvn\u00edch opat\u0159en\u00ed. Z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f je tedy \u010dl. 6 odst. 1 p\u00edsm. b) GDPR.<\/p><\/div><div><h3>P\u0159enos dat p\u0159i pou\u017e\u00edv\u00e1n\u00ed slu\u017eeb a digit\u00e1ln\u00edho obsahu<\/h3><h4>Jak zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Za \u00fa\u010delem zpracov\u00e1n\u00ed platby p\u0159ed\u00e1me va\u0161e \u00fadaje platebn\u00ed slu\u017eb\u011b nebo \u00fav\u011brov\u00e9 instituci pov\u011b\u0159en\u00e9 zpracov\u00e1n\u00edm platby. P\u0159ed\u00e1v\u00e1me pouze \u00fadaje, kter\u00e9 jsou nezbytn\u011b nutn\u00e9 k proveden\u00ed platby. Pokud si p\u0159ejeme p\u0159edat \u00fadaje nad tento r\u00e1mec, z\u00edsk\u00e1me v\u00e1\u0161 souhlas.<\/p><h4>Na jak\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h4><p>Va\u0161e \u00fadaje p\u0159ed\u00e1v\u00e1me za \u00fa\u010delem pln\u011bn\u00ed smlouvy, kterou jsme s v\u00e1mi uzav\u0159eli. Z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f je tedy \u010dl. 6 odst. 1 p\u00edsm. b) GDPR. Pokud jste souhlasili s poskytnut\u00edm sv\u00fdch \u00fadaj\u016f, je zpracov\u00e1n\u00ed \u00fadaj\u016f zalo\u017eeno na \u010dl. 6 odst. 1 p\u00edsm. a) GDPR. Sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat s \u00fa\u010dinnost\u00ed do budoucna.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Datenschutzerkl\u00e4rung Allgemein Als Betreiber dieser Webseite und als Unternehmen kommen wir mit Ihren personenbezogenen Daten in Kontakt. Gemeint sind alle Daten, die etwas \u00fcber Sie aussagen und mit denen Sie identifiziert werden k\u00f6nnen. In dieser Datenschutzerkl\u00e4rung m\u00f6chten wir Ihnen erl\u00e4utern, in welcher Weise, zu welchem Zweck und auf welcher rechtlichen Grundlage wir Ihre Daten verarbeiten. 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